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The industry reference
for haircare innovation

About us

The industry reference
for haircare innovation.

We have always been focused on our mission: to establish ourselves as experts in researching, developing and producing internationally acknowledged, innovative and high-performance hair products.

Rely on our complete and well-established service to develop exceptional Hair Care products and brands that focus on turnkey formulations tailored to your needs.

What we do

We innovate. We inspire.
We are partners.

Every day, we surpass ourselves in what we create, following the path of innovation with our customers and writing a unique and unparalleled story.

Because there is only one way to shape the future of Hair Care: invent it.

Our Approach

Rise your expectations.
Boost your brand.

Launching a private label, a product or a range is an exciting time:
enter the Beautynova Elite world to start a successful partnership.

Your Project

A makeover
for your brand.

Share your idea, your inspiration and your ambitions with us:

together with you, we can transform them into your next bestseller.